Feb 14, 2024 - Feb 19, 2024
How we find CRO breakthroughsagain and again.
Partner evidence
Trusted to turn uncertainty into progress.
Iman provided quality test ideas and was proactive in delivering updates on their progress. During his time with us we saw an increase in our conversion rate as well as more stable conversion with less fluctuation.
Jun 6, 2024 - Dec 19, 2024
Great to work with Iman, professional and communicative, he's your go to expert for conversion optimisation!
Feb 19, 2024 - May 14, 2024
Iman was of great help over a consultation call regarding CRO. I got a ton of clarity after speaking with him and he had a lot of patience walking me through the answers I needed help with. I'd highly recommend him for anyone looking for CRO help and a strong communicator.
Mar 12, 2024 - Mar 16, 2024
Working with Iman felt like having an additional team member—reliable, trustworthy, and fully accountable. He is extremely skilled, with a deep understanding of the technical requirements behind creative concepts and how to bring them to life effectively. While his focus is on development, he shows great awareness of how technical execution supports creative goals. His English is fluent, and his response time is excellent. Iman takes full ownership of tasks and proactively suggests improvements to enhance the end result, all while respecting the agreed budget and deadlines. We highly recommend him and will definitely reach out to him for future projects as they arise. Thanks Iman, all the best!
Feb 11, 2024 - Jun 8, 2025
Working with Iman has been an incredible experience for us. We brought him on to help optimize our conversion rates, implement more precise tracking systems, and handle a lot of the more technical backend work in our funnels. To say Iman and his team went above and beyond would be an understatement. First off, Iman really, really knows his stuff. We work with a lot of freelancers, but Iman and his team operate on a completely different level. He brings an insane level of expertise to the table and always takes the time to ensure everyone understands what's happening behind the scenes. His speed of implementation and work ethic are also unreal. When we had a huge course launch, he set up dozens of test variations, allowing us to dial in the perfect price point, headlines, VSL versions, CTAs, and other key sales page elements. That kind of work has been invaluable for us. Beyond his technical skills, Iman is incredibly easy to work with. He's proactive, efficient, and genuinely cares about the success of the projects he takes on. He goes above and beyond every single time, and his attitude makes him a real joy to collaborate with. Overall, Iman is a guy who does exactly what he says he's going to do 100% of the time, and then goes the extra mile. When it comes to CRO, analytics, and pretty much ANYTHING related to the technical side of funnel optimization, you simply won't find anyone better than Iman!
Sep 30, 2024 - Feb 18, 2025
Iman was a pleasure to work with. He has deep technical expertise and knowledge, and is able to operate at the high velocity required in a startup environment. We'll work with him again, and highly recommend him
Apr 3, 2024 - Aug 3, 2024
Hire this guy TODAY! I initially connected with Iman in regard to creating a funnel for me but his role evolved into a consulting capacity. He really went above and beyond, making himself available on an on-going basis, providing incredible insights and additional documents and just over delivering on my ask. I HIGHLY recommend him and think hes a fantastic contractor to work with. 5 stars!
Dec 11, 2023 - Jan 30, 2024
Iman has gone the extra mile - and even beyond that. He's super super patient, but knows all his stuff about Posthog, A/B testing, CVR and I feel like I've only scratched the surface. But leave that aside - many people know a lot. Iman's attitude is what really made the difference for us. This much professionalism can trump sometimes even skill - but Iman's got both. Already discussing a further contract, so I highly recommend him.
Feb 7, 2024 - Feb 8, 2024
Iman has gone the extra mile - and even beyond that. He's super super patient, but knows all his stuff about Posthog, A/B testing, CVR and I feel like I've only scratched the surface. But leave that aside - many people know a lot. Iman's attitude is what really made the difference for us. This much professionalism can trump sometimes even skill - but Iman's got both. Already discussing a further contract, so I highly recommend him.
Feb 7, 2024 - Feb 8, 2024
Hire this guy TODAY! I initially connected with Iman in regard to creating a funnel for me but his role evolved into a consulting capacity. He really went above and beyond, making himself available on an on-going basis, providing incredible insights and additional documents and just over delivering on my ask. I HIGHLY recommend him and think hes a fantastic contractor to work with. 5 stars!
Dec 11, 2023 - Jan 30, 2024
Iman was a pleasure to work with. He has deep technical expertise and knowledge, and is able to operate at the high velocity required in a startup environment. We'll work with him again, and highly recommend him
Apr 3, 2024 - Aug 3, 2024
Working with Iman has been an incredible experience for us. We brought him on to help optimize our conversion rates, implement more precise tracking systems, and handle a lot of the more technical backend work in our funnels. To say Iman and his team went above and beyond would be an understatement. First off, Iman really, really knows his stuff. We work with a lot of freelancers, but Iman and his team operate on a completely different level. He brings an insane level of expertise to the table and always takes the time to ensure everyone understands what's happening behind the scenes. His speed of implementation and work ethic are also unreal. When we had a huge course launch, he set up dozens of test variations, allowing us to dial in the perfect price point, headlines, VSL versions, CTAs, and other key sales page elements. That kind of work has been invaluable for us. Beyond his technical skills, Iman is incredibly easy to work with. He's proactive, efficient, and genuinely cares about the success of the projects he takes on. He goes above and beyond every single time, and his attitude makes him a real joy to collaborate with. Overall, Iman is a guy who does exactly what he says he's going to do 100% of the time, and then goes the extra mile. When it comes to CRO, analytics, and pretty much ANYTHING related to the technical side of funnel optimization, you simply won't find anyone better than Iman!
Sep 30, 2024 - Feb 18, 2025
Working with Iman felt like having an additional team member—reliable, trustworthy, and fully accountable. He is extremely skilled, with a deep understanding of the technical requirements behind creative concepts and how to bring them to life effectively. While his focus is on development, he shows great awareness of how technical execution supports creative goals. His English is fluent, and his response time is excellent. Iman takes full ownership of tasks and proactively suggests improvements to enhance the end result, all while respecting the agreed budget and deadlines. We highly recommend him and will definitely reach out to him for future projects as they arise. Thanks Iman, all the best!
Feb 11, 2024 - Jun 8, 2025
Iman was of great help over a consultation call regarding CRO. I got a ton of clarity after speaking with him and he had a lot of patience walking me through the answers I needed help with. I'd highly recommend him for anyone looking for CRO help and a strong communicator.
Mar 12, 2024 - Mar 16, 2024
Great to work with Iman, professional and communicative, he's your go to expert for conversion optimisation!
Feb 19, 2024 - May 14, 2024
Iman provided quality test ideas and was proactive in delivering updates on their progress. During his time with us we saw an increase in our conversion rate as well as more stable conversion with less fluctuation.
Jun 6, 2024 - Dec 19, 2024
Great experience working with Iman! Super responsive, professional and helpful. 10/10 recommend!
Feb 14, 2024 - Feb 19, 2024
The people behind the practice
Strategy and systems,working as one.

Co-founder · Strategy & experimentation
Iman Nazari
Iman connects technology, business, and human behavior. He translates user psychology, product reality, and commercial goals into decisions that improve performance—with clean measurement and experiments that produce learning, not noise.

Co-founder · Data systems & engineering
Moein Heshmati
Moein turns complexity into order. He architects the tracking, reporting, and deployment systems behind the work, ensuring every insight rests on verified data and every result can be reproduced.
Articles
Thinking made useful.

Case study
Story of 74% CVR lift in 6 months for a health brand
A research-and-measurement-led CRO program, from test design through implementation and learning.
Read article ↗
Guides and how-tos
Why Experimentation Is a Must-Have for Your Business
How experimentation reveals which customer problems deserve investment and where evidence says to commit.
Read article ↗
Tools comparison
Confidence vs PostHog: Which Experimentation Platform Fits Your Team?
An evidence-based comparison of data architecture, methods, guardrails, governance, pricing, and tradeoffs.
Read article ↗Your next useful question
Where is growth getting stuck?
Bring us the funnel, the evidence, and the uncertainty. We’ll help you find the leverage worth testing.
Start the conversation